Green Genius: Vivienne Westwood Red Label SS2012

Vivienne Westwood’s debut of her Red Label SS2012 collection appealed to two issues very close to my heart: climate change and shockingly unmanageable hair.

Vivienne WestwoodImage via Vivienne Westwood.

The former of these two issues was brought to the attention of the audience at the Red Label SS2012 show through an announcement made by Westwood publicly endorsing the the launch of a new fundraiser by the environmental organization Cool Earth. Westwood urged her guests to participate in the organization’s efforts to save various endangered rainforests by 2020. The campaign officially begins next month. Westwood has been actively involved with Cool Earth in the past. She even helped start the production of Cool Earth Coffee which claims to save five trees in the Peruvian Amazon with each tub sold.

Now, as for that unmanageable hair.

Westwood Red Label SS2012Images via Vogue

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